Ivan Aranaga

Iván Aranaga is a professional SEO specialist and marketing strategist with over 10 years of experience developing search-driven content strategies for service-based businesses, including law firms. He holds a degree in Mass Communication (Social Communication), a foundation that sharpens his ability to craft messages that resonate with target audiences across platforms.

His work focuses on combining technical SEO, on-page optimization, and high-quality content to improve organic visibility. He has extensive experience creating SEO-optimized content for legal websites, understanding how to structure practice area pages, blogs, and informational resources that rank for competitive legal keywords while maintaining clarity, authority, and compliance.

At KHK, Iván leads the branding strategy for clients — overseeing how brands are positioned, perceived, and communicated to ensure consistency and impact across every touchpoint. His approach is strategic and data-informed, ensuring that every piece of content aligns with search intent, supports long-term growth, and strengthens a firm’s digital presence.

Iván enjoys playing soccer, practicing kung fu, cooking, and spending time by the sea. He especially loves hosting barbecues and sharing time with family and friends. Above all, he truly enjoys his work and the impact that strong SEO strategy and purposeful branding can have on a business.